Brav Moves U.S. Omnichannel Fulfillment to Barrett’s Memphis Campus

Brav has shifted its U.S. fulfillment operation to Barrett Distribution Centers’ Memphis, Tennessee, campus, consolidating support for retail and direct-to-consumer orders at a site equipped to handle the seasonal needs of its ski and outdoor brands. The operation went live earlier this summer after the companies transferred inventory and operating functions from Brav’s previous warehouse.

The move gives Brav one fulfillment partner for a varied product mix that includes ski wax, tuning products, technical apparel, outdoor equipment and accessories. Barrett’s work includes retail compliance, management of stock across multiple brands and temperature-sensitive handling for selected wax products. Those requirements make the operation more involved than processing a single category of standard consumer goods: products need to be managed according to their handling needs, while orders must be prepared for different sales channels.

A multi-brand operation with seasonal demands

Brav’s portfolio includes Swix, Toko, Ulvang, Lundhags and Helsport. Swix has been associated with cross-country skiing for more than 75 years, while the wider portfolio spans products for skiing and outdoor use. Bringing those brands together in one fulfillment operation means the Memphis team must manage inventory and order requirements across different product lines, including items with distinct handling conditions.

Seasonality shapes the work. Ski and outdoor demand can vary over the course of the year, so fulfillment planning needs to account for changes in product mix and order activity. The source announcement does not give volume forecasts, service targets or inventory levels, but it identifies seasonal requirements as a consideration the companies addressed during setup. For warehouse teams, that makes coordination around inventory transfer and operating processes a central part of getting the site ready.

Retail and direct-to-consumer orders also bring different fulfillment requirements. Retail orders need to meet the receiving and preparation rules of their destination, while direct orders are handled for individual consumers. Barrett’s stated scope includes retail compliance as well as omnichannel distribution, allowing the operation to support both channels from the Memphis campus. The announcement does not specify the systems used, order cutoffs, shipping methods or geographic coverage.

Transition included inventory and operating functions

Barrett worked with Brav during the changeover, including sending team members to Brav’s existing warehouse to help transfer inventory and operating functions. That hands-on support connected the physical movement of stock with the work needed to establish the new fulfillment operation. The companies completed onboarding before the site went live earlier this summer.

Brav’s director of finance and operations, Michael Bond, said the facility visit gave the company an opportunity to assess the people who would handle its brands, as well as the site itself. He credited Barrett’s team with taking time to understand Brav’s priorities and staying engaged throughout the transition. His comments point to a practical concern in outsourcing: a warehouse move requires confidence in how the provider will handle products and day-to-day operating needs, not just in the facility’s available space.

Ed Ryan, Barrett’s vice president of customer solutions, said the teams worked together from the beginning to understand Brav’s seasonal requirements and operating needs. He described the account as support for the next stage of Brav’s U.S. growth. Neither company disclosed the financial terms of the arrangement or the size of the operation.

What the Memphis setup covers

For Brav, the arrangement brings several operating needs under one U.S. fulfillment partner: stock across multiple outdoor brands, orders for retail and direct customers, and special handling for selected wax products. The Memphis location is the center of that work, although the announcement does not say whether Brav’s previous site has closed or describe any changes to its wider distribution network.

Barrett provides third-party logistics, e-commerce fulfillment, omnichannel distribution, managed transportation and retail compliance services. The company says it has operated since 1941 and serves clients across industries, with a focus on apparel and footwear, health and beauty, consumer packaged goods, and education. Its role for Brav combines warehouse execution with support for the requirements attached to different products and sales channels.

The key operating measure to watch is how the new setup handles the seasonal flow of Brav’s products across retail and direct orders. The companies have confirmed the transition and go-live, but haven’t shared service performance or shipment data. For now, the Memphis campus is the new fulfillment base for Brav’s U.S. portfolio, with its first stated priorities centered on multi-brand inventory, retail requirements and product handling.

Brav is a Norwegian house of ski and outdoor brands. More information is available from Brav. Barrett Distribution Centers is a U.S. third-party logistics provider; company information is available from Barrett Distribution Centers.