PAHI Footwear Expands Omnichannel Fulfillment with Barrett’s Memphis Campus

PAHI Footwear has added fulfillment capacity for its expanding mix of online and retail sales, with Barrett Distribution Centers handling warehousing, order fulfillment and managed transportation from its Memphis campus. The operation supports the brand’s direct-to-consumer business, independent retailers and mass retail accounts.

The arrangement gives PAHI one fulfillment operation serving three sales channels. That matters as a footwear brand moves from shipping individual consumer orders to also preparing product for retailers, where order patterns and handling requirements can differ. Barrett currently supports about 500 men’s and women’s footwear SKUs for PAHI across those channels.

The rollout started in late 2025, with Barrett first onboarding PAHI’s direct-to-consumer business. Support expanded to independent retailers and national retail partners during the second and third quarters of 2026. The phased sequence brought the online operation into the setup before adding the retail flows.

Phased rollout across sales channels

For PAHI, the choice of fulfillment provider was part of establishing an operating base for growth. Logistics manager Luke Schapfel said Barrett took time to understand the company’s business and plans, and described the team as responsive and easy to work with. He said that gave PAHI confidence it had selected a partner suited to building the right foundation.

The channel mix creates a practical coordination task: inventory must be available for consumer orders as well as retailer demand. Using one provider for warehousing and fulfillment across those routes gives PAHI a shared operation for its current assortment. Barrett also manages transportation for the brand, extending its role beyond storage and order preparation.

The source does not specify shipment volumes, delivery targets, warehouse space assigned to PAHI or transportation modes. It also does not describe the systems used to manage inventory or orders. The reported scope is clear, though: Barrett is supporting roughly 500 footwear SKUs and serving direct buyers, independent stores and larger retail accounts from Memphis.

Footwear assortment and brand focus

PAHI describes itself as a footwear and wellness brand focused on balance, stability and confidence. Its product concept draws on twin-hull boat technology dating back 5,000 years. The company says that inspiration informed its P.O.R.T. system, which it developed to address balance in footwear. Its stated aim is to combine comfort, stability and style for people moving through daily activities.

That product positioning gives the fulfillment operation a broad assortment to support across men’s and women’s footwear, but the source provides no item-level breakdown or details about packaging and handling. The approximate 500-SKU figure indicates the range Barrett currently supports; it does not establish the quantities held or how frequently individual products move.

For brands selling through both online storefronts and retail accounts, adding channels can mean more order types to coordinate. A consumer order and a retailer shipment can draw from the same product range while following different purchasing patterns. Here, the implementation expanded in stages from direct orders to independent and national retail partners, giving the operation a defined sequence for bringing each channel into the service.

Memphis as the operating base

Barrett’s Memphis fulfillment campus is the location supporting PAHI’s U.S. channel expansion. Senior vice president of customer solutions Scott Hothem said Barrett has experience working with emerging apparel and footwear brands as they scale across channels. He said the company is looking forward to supporting PAHI’s growth in the U.S. market through both direct-to-consumer and retail operations.

Barrett provides third-party logistics services that include e-commerce fulfillment, omnichannel distribution, managed transportation and retail compliance. The company says it has served clients since 1941, with a focus that includes apparel and footwear, health and beauty, consumer packaged goods and education. PAHI’s setup combines several of those operational elements: storage, fulfillment for different sales channels and transportation management.

The arrangement’s next measure will be how well the Memphis operation supports PAHI as its channel mix develops. The available details establish the service scope and rollout sequence, but offer no forecast for sales, inventory growth or future facilities. For now, the concrete change is that one provider is supporting about 500 footwear SKUs across online orders, independent retail and mass retail.

For more information about Barrett’s services, visit Barrett Distribution Centers. Brands can contact the company here.